ABOUT US

WHO WE ARE

About Us

The Balanced Media Group is a results-driven digital and direct response agency focused on providing data-led, dynamic solutions.

We provide agencies and brands with planning, execution, and optimization with cross-screen digital advertising that targets a client’s current and potential customer community.

ABOUT US

Robert Balancia

Robert Balancia has over twenty-five years of direct response experience. He has planned, negotiated, activated, and measured virtually all online and offline channels. Robert has a long track record of developing successful acquisition and brand strategies that have resulted in

driving the highest return on investment for his clients.

Channel experience includes: Linear and connected television, programmatic display video and audio, email, direct mail, FSI and insert media. Performance based digital including paid search, lead generation, customer database building and couponing.

Balanced Media Group operates as a modular team.

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